I mean, really! The guy claims that it's based on scientific principles. And as if that wasn't enough, some women who've tried it, say it works!
Today, it's ringtones. Tomorrow, some Smart-Alec musician is going to write a song that does the same for his girlfriend. Soon, all the musicians will be doing it. Classical musicians will come out and say how they've been producing music for centuries that has the same effect. We'll even have Breast-Enhancement Concerts!
Can't say that you'll find more women than men at such concerts, though. Men tend to be scientifically inclined, if you know what I mean, and will probably want to watch the effects of the music, live.
Whatever the effects, keep the damned ringtone away from me. I have enough complications in life, and the problem of choosing the right bra, is one I'm not interested in.
The original news article.
Thanks to Abhishek and Gizmodo for the info.