The Power Of The Pink Chaddi

on Posted by Rajesh J Advani
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The Pink Chaddi Campaign is probably the most amazing use of humour (and love, supposedly) that I have ever seen. The Alternative Law Forum, under the guise of the "Consortium of Pubgoing, Loose and Forward Women", have come up with the unique idea of sending thousands of 'pink chaddis' (though they later clarified that they no longer 'colour-discriminate') to Pramod Muthalik, the infamous perpetrator of supposedly Indian culture-prescribed violence against women in a pub in Mangalore. The one statement from the man that really stood out for me was
If they had to oppose something, they could have talked it out with us.

Apparently, he thinks indulging in violence is acceptable, but in a non-violent campaign is not.

In any case, the support for the campaign has been so great that they collected more than 19,000 'chaddis' within a week, and started requesting people to send their packages directly.

I think with a little more organization and some sponsorship (like maybe from Kohinoor, Archies/Hallmark and VIP/Jockey), this could become the standard response to any party or group that indulges in activities that "don't reflect Indian culture".

What say?

2 comments:

wild horses said...

the campaign has not been organized by alternative law forum or any organization for that matter. it has organically grown from a facebook group - the consortium of pubgoing, loose and forward women..

other than that, i couldn't agree with you more! :-) maybe we should talk to archies!

workhard said...

Yes, i agree with you, didnt they do a great job!!!, that way you should never underestimate power of a woman.

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